Aviation + Rock match? LATAM will be the official sponsor of Rock in Rio

 Aviation + Rock match? LATAM will be the official sponsor of Rock in Rio

 

For the second time in its history, LATAM Brasil signed a partnership with Rock in Rio Brasil, which will take place between September 2nd and 4th and September 8th and 11th of this year, in Cidade do Rock (Rio de Janeiro). Over the seven days of the event, it is estimated that 700,000 people will attend the largest music and entertainment festival in the world, which will count on LATAM Brasil as its Official Airline.

The event, which has already had 20 editions since its debut in 1985, has also had editions in cities such as Lisbon, in Portugal, Las Vegas, in the United States, and Madrid, in Spain.

 

“Renewing LATAM Brasil's support with Rock in Rio makes us even closer to the final consumer, generating engagement and identification with the brand. We are happy and confident to be part of such a grand event and awaited by the public, which after a long and necessary waiting period, will be able to celebrate and honor the largest music and entertainment festival in the world in style”, explains Diogo Elias, Director of Sales and Marketing at LATAM Brazil.

 

In 2019, Rock in Rio also had the participation of LATAM Brasil, which is attentive to the resumption of air travel and will soon announce a series of special actions and brand activations related to Rock in Rio. The company created 76 extra flights to Rio de Janeiro during the festival period and distributed 5 million LATAM Pass points in its own space in Cidade do Rock.

 

Consistent recovery of LATAM in Brazil

 

Current leader of the Brazilian air market, according to ANAC (National Civil Aviation Agency), LATAM has already resumed more than 100% of its domestic capacity from the pre-pandemic period. There are already 49 Brazilian airports served by the company in Brazil (there were 44 before the pandemic) and this number will reach the historic mark of 56 national destinations by May 2022.

That's because LATAM has already started selling air tickets to seven new destinations in Brazil that will open in February: Bauru (SP), Montes Claros (MG), Juiz de Fora (MG), Presidente Prudente (SP), Caxias do Sul (RS), Cascavel (PR) and Sinop (MT). In parallel, the company is already studying 10 other destinations in Brazil.

*NOTE: This publication was written in Portuguese (Brazil) and automatically translated by Google robots to English. MORE THAN FLY, adopted Google technology for everyone around the world to have access to information and optimize our time and budget with translations. We ask for common sense to take into account translation errors. After all, every robot is limited and is never compared to the superiority of a human intelligence.